About the Blog and Author

The B2B Buyers’ Journey blog demystifies, clarifies and simplifies B2B marketing. The blog is focused on providing useful marketing strategy and tactics that can be applied by marketing practitioners. It’s a no nonsense B-to-B marketing blog that cuts through hype and shiny objects.

I have a passion for growing revenue in disruptive companies – from Fintech start-ups, such as Revolution Money and B2R Finance, to enterprise software companies, such as Oracle, Citrix Systems and BMC Software. I also have extensive marketing consulting experience having worked with NASDAQ, Gateway Computers, EDS, Unisys and a fairly large number of smaller software brands.

Highlights of Expertise Include:
• Global Demand Generation
• Product Innovation & Branding
• Marketing Operations
• Positioning, Storytelling and Content Development
• Public Relations & Social Media
• Inside Sales & Lead Qualification
• Market Research, Segmentation & Trends
• Analytics and Optimization
• Digital Marketing & Advertising
• Team Building & Mentoring
• B2B and B2C Marketing

I earned degrees from Cornell University, Johnson Graduate School of Management, and Virginia Tech, Pamplin College of Business.

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